Crestliner’s brand had grown outdated and struggled to stand out in a competitive marketplace. We kicked off an exercise to reimagine its design and voice, shaping a more modern brand that resonates with a younger demographic.
We began with a series of workshops aimed at delving deep into the aspirations and values of the target audience. These insights paved the way for the redefinition of Crestliner’s mission and values, crafting a brand persona that resonates with consumers and sets Crestliner apart from their competition.
From there, we developed a comprehensive brand identity system that includes an update to the logo, a modern color palette, fresh typography, and new take on photography.
