Crestliner came to us with a problem: their brand was outdated and didn't stand out in the marketplace. We began a design and voice exploration with the goals of appealing to a younger demographic and setting the brand apart in a crowded market.
We began with a series of workshops aimed at delving deep into the aspirations and values of the target audience. These insights paved the way for the redefinition of Crestliner’s mission and values, crafting a brand persona that resonates with consumers and sets Crestliner apart from their competition.
From there, we developed a comprehensive brand identity system that includes an update to the logo, a more modern color palette, fresh typography, and new take on photography.
