We were tasked with developing a shopping guide and digital campaign for Sea Ray, aimed primarily at driving lead generation.
To achieve this, we created a digital book that not only guides customers through the boat-buying process but also highlights the key benefits of choosing a Sea Ray. The guide not only serves as an informative resource for customers, it is also a useful sales tool for dealers.
The digital campaign directed potential customers to a dedicated landing page, where they provided their contact information in order to access the guide. This approach resulted in a large volume of high-quality leads.
