The challenge was to create a trade show booth that clearly communicated Brunswick’s technology leadership while unifying a diverse portfolio of marine businesses into a single, cohesive experience.
Our solution was a concept that uses converging and diverging beams of light to create a dynamic spatial experience, guiding visitors through the booth. Light acts as an expressive design element, highlighting moments of innovation while shaping movement and engagement. The beams reference Brunswick’s energy currents and reinforces themes of fluidity, motion, and transformation.
Water-inspired textures were integrated throughout to create a cohesive visual narrative, while the introduction of light as a design element expands the visual system, adding depth, contrast, and a sense of evolution from past exhibits.
